[Princeton]

during these economic woes, it's important to fix high Bounce Rate...

for some, traffic will increase in their 'field of interest' - these are the people who have the most to gain (or lose)

to ensure that you are not on the losing end, your main page should have a low bounce rate

if your main page has a high bounce rate - it's time to make some changes

What causes high Bounce Rate?

• content (quatity, quality, formatting, placement, etc)
• bad interface/layout (choice of style)
• bad choice of color (choice of style)
• linking to external sites
• ads (ie. Adsense)
• marketing (false or misleading advertising)*

When linking to external sites or using ads one should consider at least a 5%-10% increase in bounce rate.

With that said, main page bounce rate should be in the single digits (no ads/external links).

* false or misleading advertising will cost you money and will increase bounce rate ... I see this a lot with people using Adwords - their ad variations are not specify and lean towards misleading