vBulletin is completely fine if you don't know how to code, and in fact, with the modification system, the best forum for those that don't know how to code. You can edit anything easily through templates, the colours, fonts and other stuff can be edited through the Style Manager options with text boxes and previews and images are as simple as overwriting the existing ones.
Oh, and modifications are extremely easy, because most are simply either importing an XML file or a line or two changed in templates, which means no need to know PHP or how to edit the actual files, and anyone can do it. Heck, even styles can be imported the same way, as can language packs.
As for backups... there is an option in the Admin CP to create them, although it's not recommended when your board gets to a certain size of database. And the install files are easy enough to use, just edit the annotated files, upload, enter details, click ok a few times. vB does not require a great deal of technical knowledge to use therefore, so you'll be fine.
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