As a vBulletin owner, if I had to pick one reason why vBulletin is better software than the competitors, it'd be our modification community. Click on 'Mods', view the modifications here, then go to resources.invisionpower.com and compare their section with ours.
And the most comparable free forum software is MyBB, but it's still far behind vBulletin. It lacks a large number of moderator functions, usergroup permissions, social feature functions, a good modification community, etc.
Just looking at the modification-count for their 2.3.x line, it has 258 modifications. The vBulletin equivalent - 3.7.x, which was released 6 months after IP.Board 2.3.x, has over 700 modifications...
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