I'd recommend using some styling that will make them stand out, because the only other way is to use Prefixes if you'd like them to appear as regular threads, but then you'd have to modify the newthread/editthread templates to disallow use of the prefixes to regular members so they cant also make threads with the "STICKY" prefix... it's easier to simply make stickies more vibrant and attractive, or force people to read them before they post.
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