I don't mind the price hike because vBulletin is certainly worth it IMO.
LOL@discount. Calling any form of a price increase a 'discount' is not a good idea, because if you can call a $40 fee a discount then you must accept one may also call a $60 fee a punishment. Best not to label any of it and just say 'this is how it is now' because it is how Marco says, some will go one way, and others will find the negative. I personally choose to think of it as a loyalty scheme. Makes me feel like im a good vbulletin client, and not someone who's extra cash has gone into buying the developers more wine and lanyards