Jelsoft hardly ever looks at modifications. Most modifications are created after requests by other customers, the same requests also reach Jelsoft/vB.com. Obviously a modification can be developed much faster, and for a smaller target group, then introducing such a feature in standard vBulletin.
It has happened 1 or 2 times in the past that an author has been compensated for an idea, but those cases where exceptions. Also Jelsoft might be creating a solution based on the same request/idea but they will never re-use any code from a modification.
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