Well I use OpenAds on my board to manage ads and just insert the output code into my ad templates on the board.
It depends on the level of management you want really. If you just want to add some simple could you could either add it manually, use a simple banner rotator or use vB Ad Management.
The only reason I use OpenAds is because I offer advertising space for sale and each client gets to have their own account to view stats and so on plus I don't have to modify the code on my board once I implement the code given by OA. I just make necessary changes within the OA panel and it shows up.
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