I'd like to suggest that if blank, the system disregards the post.
Additionally, if we're only talking text based content, what would the use of sending an HTML based email be? If email application (Outlook, Thunderbird, most web-based deals such as Hotmail & Yahoo!) automagically convert the link in the text based mail to a hyperlink or image, what more is needed?
...or am I being schtupid?
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