First off, pop-up's are a sure way to keep everyone away from your site... big NO NO
Second the main page is full of slow loading images, another NO NO
Basically you are limiting your user potential to high speed users only which is only about half of the people surfing the net.
Here are your loading times.
Ask yourself this? Would you wait 14 seconds for a page to load or go to one that loads in 3 seconds?
Connection Rate Download Time
14.4K 219.32 seconds
28.8K 115.86 seconds
33.6K 101.08 seconds
56K 65.61 seconds
ISDN 128K 28.70 seconds
T1 1.44Mbps 13.81 seconds
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