[ChrisLM2001]

Try to keep the logo under 32kb, and the page (now) under 60kb total that includes images. This is especially true if you have an international audience. For example, I have a 580x120 logo on one of my sites that's over 38000 colors, with many colors and gradients (full color spectrum and many fades), under 29kb @ 93% JPEG. Besides, a 4kb image, it's the only graphics I have on it, since I use CSS to do all the backgrounds/accents (get 23byte buttons with drop shadows this way, compared to over 200bytes with even PNG).

TIP: PNG is a favorite for tcats and theads caps and backgrounds because gradients are 24bit (no degradation) but very small, under 200bytes per image (caps will be larger, like 1kb).

No need to skimp on quality, just choose the colors carefully (less=smaller file size), and keep the images small enough. No background images larger than 4kb; accents under 1kb (preferably under 500bytes); and break up long text in smaller pages to control page sizes.