I don't dispute that content is extremely important. It's very unlikely you're going to rank well for an article full of repeat keywords. However, that doesn't mean that keywords don't matter. Hitting #8 without SEO in mind might be great for you, but why aren't you hitting #1 if your content is so good? Also, you have to consider your competition. If you have little competition for a particular keyword, then it's easy to rank well. It becomes a lot harder when you're targeting highly competitive keywords and not bearing SEO in mind.
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