I've been running vbulletin since version 2.0.3 and its come a long way. I feel that vb 3.6 has the best permissions, templating and hook systems on the marketing making the development and use of add-ons a breeze.
That being said, while I appreciate the simplicity of the backend from an admin perspective, I find the front end is quickly falling behind the times. Users want more more than just a forum and as admins we want to give it to them. The modding community on vb.org is great but the nature of the modifications have become so complex that they are no longer quick hacks to accomplish something innovative but rather they are complete products in their own right which require time and resources to support and develop. For the hobbyist, I am sure that is fine but for the non-hobbyist that appreciates the time and energy and complexity of the applications, we are willing to pay for the work so long as its professionally developed and supported. Its why vbseo, vbadvanced, and a few others are thriving and we would love to see Jelsoft roll out additional products which will meet the growing demand of its user base.
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