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Is there a way to do SEO without installing the product ?
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Of course, SEO is more than just installing a product. Products such as Zoints, NuSEO and vBSEO all offer nice features, some more than others.
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Now I am wondering if I should do it. I read somewhere that if you install it there is no clear way to get rid of the hack.
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The problem with mods that rewrite urls is that when you uninstall them, you will lose alot (if not all) your search engine traffic.
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Also I think VBSEO requires a link to their site at the bottom of every page : this I don't like since I paid about $150 for the hack.
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Thats correct, vbSEO doesn't have a branding free option however as nexialys said Zoints is branding free and NuSEO also have a branding free option (I'm not sure abou DCSEO yet).
Hope this helps