vBSEO has a lot more features and if properly configured, can be very nice to have. But if all you want is URL rewrites, Zoints is the way to go. Many of the things that vBSEO does via options can be easily done with a few bits of coding. I have 2 vBSEO licenses and if I can go back and redo my sites, I wouldn't install vBSEO. I'm not sure how Zoints rewrite works, I've never tried it but I'll assume it has the same rewrite options vBSEO has. With that being said, I would do some research into SEO'ing vbulletin and I would go with Zoints to get the nice URL rewrites.
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