[Ted S]

Keep in mind that a well designed site with proper user flow and landing pages will typically see 3-5% conversions. Many communities are able to boost that to 7-8% and even as high as 10% for first time visitors but those tend to be larger, in-demand sites. If you're getting a member or two for every 100 new guests that's something you can inch up but it's a whole lot different than if you have 0 sign ups for 1000 members.