I wouldn't call a style a "brand" but I do understand ..
a style that is distinctive and identifiable to brand .. meaning that you can tell where it's from just by looking at it (no logo / no visible brand necessary)
Personally, 1 style (layout) and color choices is the way to go. Layout should be the same for everyone. Color - some people have eye problems; psychologically, people are more active when stimulated by a certain color (ie favorite color)...
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