[magnus]

vBSEO is what it is. No one can tell you if it will be worth it for you, there are too many variables.

Most people think vBSEO is a out-of-the-box solution to all of their problems, that people will come from all over the world to their site and that google will rank it #1 in a week.

Obviously, this is untrue. There's no "magic" to vBSEO, and the development team themselves will tell you this. vBSEO is simply a constantly updated collection of all of the latest SEO methods tailored to suit vBulletin. If you're willing to put in the work to properly optimize your site for SEO, then yes, vBSEO can help you. Is it worth the cost? Only you can decide that.

Personally? I've used vBSEO for over a year now and I wouldn't start a forum without it. Not because I can't, but because I'm going to optimize for SEO anyway -- so why not make it as easy as possible on myself? But, that's just my personal experience.

However, as nexialys pointed out, check out their official forums. I can't think of a single occurance where they've censored somebody's rant about the product. There is always going to be people who don't get their desired results. The vBSEO team will answer your questions in a timely, and truthful manner. They'll be the first to tell you that maybe vBSEO isn't right for you. They really don't need to sell vBSEO to you, for those who truly benefit from it, it sells itself.

The majority of people who have a negative opinion of vBSEO have never used it themselves. Whether it be because they think it costs too much, or they don't understand SEO.