They have bought a brand that is not only depending on the product (vBulletin) but is also greatly depending on the name we have in the market regarding to the quality of the product and the support given.
I doubt I.B. will make any changes that would degrade the "value" of the brand. If they want to make a profit of the transaction then it does not seem wise to change the value the brand has in the market.
PS 'Profit' is not always measured in hard cash only.
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