It seems to be a love-it or hate-it addon.
Most people seem to find value in using this addon. But, at the same time many of these people convey that the product cost is way over added value.
I often read people saying that the product isnt worth the cost because they could get vBulletin for that cost. Also people seem to place the value around $19 to $49 for this addon, not its current retail price! Lastly, the archive feature works really well in search engines.
So i personally have chosen not to purchase it. I would rather just buy a second vbulletin for that cost.
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With forums, content still is king. If you have something interesting to read, then it will attract people in hoards. If its worth discussing then people with discuss it.
The real problem with forums is that forum owners think they will make millions just by having the right forum categories and titles. Thinking "If you build it, they will come".
The reality is that there are thousands are well designed forums and most have fewer then 100 members, usually friends and family etc. It takes good content to get a super forum with 100k members and 1 million posts etc.
This is a lesson i learned with my own forum and i have had to recreate it several times, to find the right niche and content.
My original idea was a south florida community forum covering everything from travel to food to entertainment to nightlife etc. Spent months just determining the right categories and customizing the forum etc. Unfortunate, even though i was getting as many as 20k visits a day, i had no content and thus nobody posted and it was just an empty forum. And way too much for me to write posts to fill.
So now i reinvented my forum to focus on a specific niche that i can actively post threads. But even after several thousand posts, i havent topped more than 1,000 members.
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