Well, its relative. Using the exchange rate, a Big Mac meal is almost $10USD.
The US has had such cheap gas for so long, its a shock for people to see it go up. The good news is that the price going up puts more pressure on manufacturers and consumers to produce and purchase cars that are far more fuel efficient. Sadly the people that it should affect the most (i.e. the 4mpg Hummer drivers) are the least affected by it.
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