There's 2343242323423423423 sports boards out there, nearly all with more memebers. Me, I'm going to sign up at the large site, not the n00b site.
UNLESS you offer something unique.
If your site is "just another forum" it will always be "just another forum".
Come up with an idea... browse the competition. see what they don't have, and build on that.
Me, I started a reference materials section. no other site in my competition had that. It worked.
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