Quote:
Originally Posted by GrendelKhan{TSU
good to know that irisfire gets it all from subscriptions though. is there a reaason you don't try to add some reasonable (non-imposing) ads as well? I mean... why not?
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I don't own the site...I'm just one of the lead admins, so it's not my call...
but if I had to guess, the site has been around for about 6 years now I believe, and there has never been advertising on it. The owner starting doing it for love of the content, then decided to earn some money off it, and now I guess he thinks he gets all he needs out of it...so he doesn't want to piss off any of the 70K+ members by throwing ads onto something that's never been there before.
Plus the fact that you have to pay to get into the 'good' forums, I wouldn't want to pay to get in and then see ads...and if he limited ads to only show to non registered members...he wouldn't earn that much extra anyway...the conversion rates on the site are pretty wild, they either sign up the first time, or they never come back most times...so advertising to the non-paying usergroups wouldn't really make a big difference (just guessing)
but anyway...onto your question...I'm not the best person at this, but I have learned a few things over the past few years running a few of my own sites. First thing...get that vb updated

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Then search around and check out the options of different advertisers other than adsense (real companies)...they usually pay a lot more per month than adsense if you have nice stats on your board...
If i had to guess (which i do)...i'd have to say you could make over the current $200 a month, maybe between $500 and low $xxxx depending on how hard you try. If you are saying that ads and the forums have been neglected for a while in regards to monetizing...then even beginning to put just a little effort into advertising, word of mouth, getting more members, and doing a little research on ad placement should increase revenue.
Also...the subscription are always and option as well...if you install some nice hacks that people might want to use, you can restrict them to a 'contributing' usergroup (or allow that usergroup to use more of said options)...sometimes that works out well too (but not always)...
Like I said, i am in no way an expert at monetizing a site...but I do know a decent amount about it...so if you want to talk more feel free to send me a PM (or post here...either way is fine with me)