I use VBSEO on all my forums. It is far from a scam. Lots of people have shown good results with it. You will find people who love it and people who hate it. One thing it does is remove all duplicate urls from vBulletin and helps you removed duplicate content issues too. It includes many other SEO tools such as dynamic meta descriptions and linkbacks (similiar to pingbacks on blogs). All in one plugin that takes 5-10 minutes to install and configure.
I'd recommend it. The vBulletin site in my sig uses it.
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