On a brand new board, you should not be concerned with marketing it. Ask yourself, what is there to market? Let word of the forum spread by word of mouth, and focus on getting better content by rewarding your members that post good threads. Have the moderating team clean up the content by editting thread titles so they are clear and of course do some basic SEO work to get your forum indexed.
Focusing on huge growth is likely to result in failure if done too early. Of course there are exceptions as I have seen some boards grow rapidly from day one because of the niche they cater to.
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