Gonna have to agree with Rich, the aesthetics of that site are awful. Just browsing around for a minute made me cringe a few times. Reminds me of loud obnoxious car salespeople.
I'm not saying you haven't poured a lot of time and effort into it because you have and it shows. But I can't see how there can be a sense of 'community' there. But then again, that site is geared towards people looking to make money so maybe they can sympathize with you and tolerate the ads and the design?
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