The advantage to me is that I don't have to modify my templates to change ads.
I can using openads, change them if I please. If I change my channel, I just update openads with the new code for that zone and I'm set. It really makes it easy.
You can also run more then one type of ad in the same spot, as openads will take care of rotating to a different ad size for you. So you can run full banners, half banners, and leader board banners in the same spot. Just add 3 different banners tied to the same ad space and you're golden.
This adds the code so that setting up your locations is easy using either keywords or zones. I recommend it.
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