[Zoints]

Content is king, right? Then why, as forum owners, do we not create quality content? We spend weeks working on the SEO of our forums or buy neat software like vBSEO, but for what? So the search engines can find our CRAP easier? Your forum might be well optimized, but there are thousands of well paid and VERY smart engineers at Google making sure that the crap our forums produce stay at the bottom of the search results.

I'm guilty of this myself and came to the realization last night. I own a Big-Board and was looking for quality content other people around the internet might be interesed in reading. I quickly came to understand that my forum produces maybe one quality thread per week.

As forum owners, we need to get back to the basics. We must start producing quality content.