You would only use ImpEx if you were combining two forums into one or you were converting from one forum software to vBulletin.
If you're just moving your website, ie: moving from one host to another, then follow vBulletin's Documentation regarding Moving your Forum. Basically you just need to transfer all your Forum's files over, restore your Database to the new host, and then change all your config.php settings to reflect those of the new host.
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