Being part of Zoints is a plus for my users.
I have many intrests not just what my forums are about. The same goes for our members.
It's all about community and user experience. I like to ski but I also play poker I visit forums for both. It's your job to make your visitors experience better than anything else out there. If they really want to find another site Google is only one click away. If your doing a good job they will stick if not it's nobodys fault but your own.
I am in a highly competitive niche and my users stay. Mostly because of the interaction and willingness to try something new (like Zoints). They love the new features. With using Zoints it gives them more a sense of the site being theirs and they contribute more not less. Even if they find new sites our site is always home.
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