Maybe he means the text ads in the email notification...
Or how it can be targetted to one or more forums, yet rotate in the general areas.
Maybe he means the emails we can send out to sponsors showing their overall click-thru rates.
Then again the targetting is pretty cool...
I don't know about phpAdsNew. We do use the old phpAds for the banner ads now, everything else is done within vBulletin. I hope to bring the banner ads into vBulletin's code base by the end of this month as well as have the infrastructure to distribute this and several other add-ons, I am working on.
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