[Zoints]

Heheh, it's amazing what you come across when searching

I HATE putting "Zoints" in front of everything. Hate it hate it hate it. I HATE living in a world where everyone suffers from "information overload". Zoints' has 10 core principles we abide by, the first of which is Avoid Information Overload. This is why you don't see a Zoints logo and why you don't see a Zoints slogan. We don't have either. Naming everything "Zoints [blank]" is necessary at present time because we operate in an environment where not using some sort of standardized naming convention can lead to a lot of problems. I look forward to the say I can drop "Zoints" from our products name.

Just how much do I hate branding and marketing and information overload? Much of Zoints development takes place via a community as we have people all around the world working for us. The following are two excepts from a thread where a few of our advisors were trying to get me to use a logo and slogan:

Originally Posted by David

When you access the internet 5 years from now, what will you see? The internet.

The internet with whatever the person who turns that screen on wants to come up. Whatever THEY want. Whatever THEY want.

I don't know about you, but when I configure MY screen, I don't envision some [censored for vb.org] companies logo and slogan popping up every time I begin my interaction on the internet.

Over time, we will work to enable you to configure your internet how YOU want. Not how we want you to. And people will utilize OUR technologies and solutions because they will be the best. And people will thank us for making their lives a little better and being the first company not to shove: LOGO AND SLOGAN down their throats at every viewing moment.

1. We will not utilize a logo.
2. We will not utilize a slogan.
3. There is zero doubt in my mind this will work.
4. "Minimize Information Overload"
5. "Serve society"

Thank you guys for the kickass discourse. It made me really think hard about this. And you've allowed me to realize more than ever that this IS the correct decision.

Later in the discussion:

Originally Posted by David

Simon,

I don't dispute the power of a good brand.

I was driving down the road a couple of days ago. As I looked around the city I was driving through, my vision was bombarded by sign after sign after advertisement after advertisement after logo after logo. What could be a beautiful and majestic city was being [censored for vb.org] upon by brands. It was ugly and it was overwhelming to the senses.

Here in the states we have a sandwich shop called "Quiznos". They make big toasted sandwiches that are DELICIOUS. As I sit here, i'm unable to picture in my mind what their logo is. I have no clue what their slogan is. But I know EXACTLY where the local Quiznos is. And I'm quick to tell anyone who is "heading to Subway", "No! We have a Quiznos!" I know where it is and recommend them because they are the best.

I dream of a day when I can drive down the street and not be bombarded by logos, signs, and companies attempting to brand themselves. I dream of a day when I can surf the internet without my senses being overwhelmed by visual information that I do not need. Zoints will lead that movement.

The next time you're driving through London, picture in your mind what it would be like not to have to stare at all the visual spew companies put forth.

Will we potentially be hurt by this a little? Yes, maybe. But it sometimes hurts to do what is right.

As I said, I hate branding. As time moves forward, you'll see very little, if any from Zoints. Wouldn't it be nice to be able to drive down the road and be able to enjoy the beauty of the world rather than companies shoving their crap down your throat at every turn?

Originally Posted by sabret00the

there's zoints hate? i didn't know. tbh i appreciate the work that mr chapman is putting into the community. there was a huge low point in terms of variation of things being offered and zoints has done wonders to turn that around, we honestly need more innovation and add-on's.

Thanks Sabe, right back at you. Your modifications are fantastic!

Thank you to those of you who shared your kind words of support in this thread. It means a lot