Bear in mind if they hadn't released so much stuff and it wasn't so popular then you wouldn't be seeing so much of the name. Lots of good stuff there so you can't really argue with it.

I do prefer the "vB Something Something" convention though.
But I don't find a website name as remotely as annoying as putting your username in a mod's title. I dunno if it's self-promotion or ego or what, but just...no.