It depends on what you want. I bought two lincenses for two different sites (one is not open yet) and convinced a friend who owns a very large forum to give it a try. Why? I needed the url rewriting for various reasons, mainly because I wanted friendly-looking URLs. The support has been incredible, that in itself convinced me to buy the second license.
I have seen a huge increase in income from adsense, but I am not sure how much vBSEO is to be credited for it. I am sure it is at least one reason of the recent growth.
I hope that helps. And by th way, I am as much a newbie as it gets.
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