Nav Bar picture and color.
 

If you visit my site buckipreps.com you will see where it says buckipreps.com on the navbar. How do I change what it says, change the color, and maybe add an icon.

thats your navbits to change the color, you either need to change the "navbar" color in your main css or add a new css attribute in the additional css box,

do you mean to add an icon to the left of the text and
change what color the text (if text use the above) or background color??

background color.

you can either make a new css attribute and call it in the navbit section of the navbar template, or change your alt 1 color but note this will change all instances of alt 1 color!