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-   -   Google Analytics: Registration Abandonment (https://vborg.vbsupport.ru/showthread.php?t=119131)

davide101 06-20-2006 12:30 PM
Google Analytics: Registration Abandonment
 
Out of curiousity, what percentage of people that start registration on your site complete it? Out of the last 100 to click register at my site:

54 visitors agreed to the rules
41 vistors actually registered

How does this compare to yours?

3z3k3l 06-20-2006 08:29 PM
How do you tell?

davide101 06-22-2006 12:09 PM
I use vbSEO and it has this functionality built in.

If you don't use vbSEO, I would imagine it's pretty straight forward to edit register.php and whatever file comes last to confirm the registration and include code to help Google track the funnel. Here's their instructions on the process:

Quote:
You may wish to track visitors' progress through a funnel which has the same URL for each step. For example, your sign up funnel might look like this:

* Step 1 (Sign Up) - www.mysite.com/sign_up.cgi
* Step 2 (Accept Agreement) - www.mysite.com/sign_up.cgi
* Step 3 (Finish) - www.mysite.com/sign_up.cgi

To get around this, you can call the urchinTracker Javascript function within each step (probably within an onload event), as follows:

urchinTracker("/funnel_G1/step1.html")
urchinTracker("/funnel_G1/step2.html")
urchinTracker("/funnel_G1/step3.html")

Then, set up each step of your funnel to be:

http://www.mysite.com/funnel_G1/step1.html
http://www.mysite.com/funnel_G1/step2.html
http://www.mysite.com/funnel_G1/step3.html

Note that the path/filename argument to urchinTracker() need not represent an existing path or filename. The argument to urchinTracker simply provides a made-up pagename to which Google Analytics can attach pageviews.

Important: if your pages include a call to urchinTracker(), utmLinker(), utmSetTrans(), or utmLinkPost(), your Analytics tracking code must be placed in your HTML code above any of these calls. In these cases the tracking code can be placed anywhere between the opening <body> tag and the JavaScript call.
If your urchintracker is in the headinclude, you may even be able to add those urchin steps to the phrases.

Let me know what you find!

UPDATE
It looks like there's already a plugin to do this.

davide101 06-26-2006 12:56 PM
I actually took some time to go through my own registration process. After a half hour of playing with the phrases on Friday, I saw my conversion rate go from 45% to 75%! I spend $4 a day on advertising and really wish I did this six months ago. So it goes...

I also changed the background of the welcome headers so it's different from the rest of the forum and the header. I think this makes it easier to tune it out once you read it. This DOUBLED the percentage of people that clicked register.

If you haven't spent time with your own registration process, it's worth the investment. Make your users feel at home.


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