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I think a great idea would be to create a mod/hack that randomly creates links out of certain words from post made by members. The idea would be thatt he admin would be able to choose which words should be turned into links and where those links should lead. So if I setup the word Forum to be linked to forum.com and when a member uses the word forum in his/her post the system will automatically make the word Forum a link to fourm.com. I don't think the system should create these links every single time the word forum is posted just randomly, this will also help with search engine ranking :)