digitalpoint |
02-15-2013 02:06 AM |
Quote:
Originally Posted by bada_bing
(Post 2404325)
Probably because im getting ads from millions of publishers and a great way to make free money. Maybe im overseeing something here but why would I pay someone to take profit over ad space that I have to generate, meaning the likely hood of having Google bring ads to me is much higher than me getting publishers to advertise on my site. I would rather pay someone to bring ads to me rather than me pay someone else from advertisers that I have to try and get.
I like your idea and maybe you can sell it as a purchased solution where "the customer" buys the advertising solution and owns it, we just pay maintenance on the software rather than pay for every advertiser that we get. Works out better that way, you make money on software maintenance and we the customers own the solution
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It's something I've thought about, but the system requirements for the system make the headache of trying to support multiple installations just not worth it. For anything but the smallest site, they would probably need a dedicated machine to run the system (it's doing realtime bid and cost calculations for every impression, checking daily spend limits on a per ad/advertiser basis for each impression, logging every impression, etc.) You have issues where the serving JavaScript needs to be updated regularly (for example last week Google changed some things with how AdSense is served over AJAX, so that had to be updated)... trying to get everyone using the system to update their stuff every week or so isn't realistic.
There are backend helper daemons that need to be compiled/installed for doing CPU intensive tasks like compiling keyword list iterations when things change.
Basically trying to help people run the system on their end would not be worth the support nightmare even if they were paying us twice what they pay us now.
Obviously the system isn't for everyone... it's geared towards sites who are outgrowing things like AdSense and need better options for targeting (for example an advertiser can choose to advertise in a single forum section on their site, and only to users in certain countries. Giving advertisers more granularity with how they can target actually ends up making the CPM/click rates go up (it's a bidding system, and when advertisers can get more specific with the type of users they are interested in, they tend to drive the costs up on their own). As an example, when we went live with the system, our ad revenue was up about 400% over what we were making with AdSense within 30 days (without adding any placements... just using the same AdSense placements).
The first version was intended ONLY for in-house use only, but the advertisers liked it so much they started asking/begging to be able to use it on their sites to sell ads... that's the only reason we went back and rewrote it so digitalpoint.com was A site in the system rather than THE site.
Again, it's not for everyone... it's more for medium/large sites who need a platform to allow advertisers to bid on ad space.
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