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I have just installed RBS and whilst I can set up banners, view them and link to the external site, I have a couple of issues which may be down to my lack of understanding of the configuration (Page screenshots are here (clip1, clip2, clip3):
1. The clicks counter does not seem to be working. Impressions appears to count correctly but clicks remain zero even though I have been clicking the ad to get to the link. This is the code in the Text box "<a href="http://www.divingincidents.com" target="_blank"> <img src="https://dl.dropbox.com/u/2216291/TDF_Test_Images/disms-logo-60px-high_image2_number.png"></a>" I would like to know how the mod chooses which ad to show as I have 3 ads in the test environment I have set up and they don't appear to cycle through, but appear to be random) 2. When I click on the Banner Stats link at the top of the banner config file, I get the following displayed Quote:
VBSEO is not installed in the test environment. Does it need to be? Any help would be appreciated as I hope to have the system live at the end of the month for advertisers. Many thanks Gareth |
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1.b. Banners are shown randomly, but if you have more than one banner for the same location, and more than one of the same location on a single page, the algorithm will never show two of the same banners on that page. 2.a. Please make sure you have your .htaccess file setup correctly, too. This message clearly shows you are attempting to route a script through vbseo.php instead of allowing direct calls. On the other hand, you may route this script through vbseo, but must then enable vbseo. It is not true you haven't vbseo installed; you have and it is disabled or not perfectly uninstalled :) 2.b. If you use vbseo, make sure you read the manual about vbseo, too ;) |
PS: In order to setup an image banner, don't use the Text box, but the Image and URL fields ;)
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Today, you would count more on clicks than impressions, and exclude direct accesses (which are counted in banner stats). This will give you a very reliable insight into the banner activity. To make it even more efficient, you would pass an affiliate code to your customer, who would then count the number of visitors who have actually logged into or browsed their site, which is then the most precise information one can get, and the banner stats are then merely a check for you in order to get paid ;) |
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Right, the sponsor would have to check their own logs to see how much traffic came from you. In our case the ads are local, so one person saying "I heard about you on the website" is worth a million clicks. I also encourage them to offer discounts for mentioning us. Or coupons.
Our main marketing tool is the Unique Visitor count. This may include a few bots, but it gives a figure representing the general activity of the site. Banners are fairly useless these days (though still necessary) and modern sponsors know it . Even those without ad blockers tend to just ignore them. So we do our best to try to start discussions and write articles about sponsors. Not always easy to do on an open discussion board where people will not hesitate to tell everyone exactly what they thought about things. :) |
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