Google doesn't ignore them....Do some research.

I cannot comment on the price of this product because generally, and sadly the best products often cost the best (not all, vBulletin owns UBB Threads). But I will say that Google does not lower your rankings or ignore links because the URLs are dynamic or the pages are in PHP/ASP/CFML/SHTML. Otherwise this site and many other vB forums such as my own would not have a single page in Google, and the link wouldn't work when you are clicked on it in the seach results. This thing seems to be a common myth, and someone on Sitepoint addressed it here:

http://www.sitepoint.com/forums/showthread.php?t=182915

also, read the part here about Google not indexing dynamic pages, it's a myth:

http://www.sitepoint.com/article/top...ths-revealed/2

Sorry, just have to comment on this....

Your statement is not entirely accurate. The SEs do not ignore links because they are dynamic. My brand new forum is ranked in the top ten for my primary and very competitive keywords on all the major SEs. I have no form of external SEO applications installed.

Don't get sucked into all the SEO hype. Spend your time building keyword rich content. Create a site around your forums... There is no "quick fix" for rankings.

Here's a good read: http://www.theadminzone.com/forums/s...ad.php?t=20404

I own vbSEO and I think it's well worth the $140. :) It does a lot more than just rewrite your URL's. My indexed pages in every major search engine more than tripled, for one, and my overall organic traffic went way up. And if you run Ads, we all know what more traffic brings.