rss import html formatting problems

[KaitenV]

I am importing posts from rss feeds using the default rss module and I am having trouble with html formatting. For example, I get & #8216; instead of `. The vbulletin editor converts it here when I copy paste, but it's unconverted on my site. Please help.

example post: http://otakuhelpers.com/forums/showthread.php?76038