Getting an error on instalation

[CraiovaOnLine]

I am getting this error when i try to install vbulletin on a test server.

Step 6) Importing Language Importing vbulletin-language.xml Fatal error: Allowed memory size of 10485760 bytes exhausted (tried to allocate 79 bytes) in /storage0/home/server.ro/www/includes/class_xml.php on line 442

Really dont get it

[snakes1100]

edit php.ini or use a htaccess file and set memory_limit = 128M or higher and restart apache/iss, if its a vhost and you use a htaccess file, there is no need to restart apache/iss